Vera Bradley

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Vera Bradley Designs, Inc.?TypePrivateFounded1982Founder(s)Patricia Miller,Barbara Bradley BaekgaardHeadquartersFort Wayne, Indiana, United StatesKey peopleMichael C. Ray (CEO)David Traylor (CFO)Kim Colby (EVP of Design)Jill Nichols (COO)Productshandbags, weekend and travel accessories, wallets, watches, belts, glasses cases, cosmetic cases, umbrellas, napkins, placemats, tableware, bedding, furniture, fine rugs, accessory coverings, and stationeryNet income$100M USD[1]Employees200+ (regular),[1] 800 (contract)[2]Websitewww.verabradley.comVera Bradley Designs, Inc. is an American design company best known for its soft, brightly patterned bags.[1] The Fort Wayne, Indiana company produces a variety of products, including quilted cotton luggage, handbags and accessories. There are 3,500 retailers of Vera Bradley and stand alone Vera Bradley stores.[1]Contents1 History 2 Products 3 Collections 3.1 Handbags 3.2 Accessories 3.3 Travel 3.4 Microfiber 3.5 Stationery 3.6 Limited editions 4 The Vera Bradley Foundation 5 References 6 External links // HistoryThe company was founded in March 1982 by Patricia Miller and Barbara Bradley Baekgaard, a 1962 graduate of Marymount College. Named after Baekgaard's mother, the company got its start when both were inspired while awaiting a flight in Atlanta, where they noticed a "definite lack of feminine-looking luggage".[3]ProductsA Peacock-patterned Vera Bradley bag.Vera Bradley bags come in several sizes and styles, as well as many different patterns and colors. There are travel duffels, totes, purses, wallets, eyeglass and sunglass cases, cosmetic cases, and jewelry cases. There are also umbrellas, napkins, placemats, rolling luggage, tableware, rugs, accessories, and stationery.Periodically, the company will retire a pattern. When patterns retire, new ones are produced. New patterns are released four times per year: spring, summer, fall, and winter.CollectionsAll collections are available in a variety of colors and patterns.HandbagsVera Bradley makes several different types of handbags. Some names include the Amy, the Hipster, the Tote, the Morgan, the Hannah, the Betsy, and the Villager. The handbags are made out of quilted cotton and are released in a variety of patterns.AccessoriesVera Bradley makes coordinating accessories. The accessories are available in all of the Signature Cotton patterns, except for the Mosaic pattern which only comes in limited accessories and handbags. There is also a line of flip-flops, sunglasses and beach towels.TravelThe Vera Bradley Travel Collection includes Classic Cotton duffel/travel bags (made from the same fabric as the traditional handbags and accessories), as well as rolling luggage.MicrofiberAlong with the Signature Cotton collection, Vera Bradley releases a Microfiber line during the same period new patterns are released. Microfiber lines are released twice a year, each time with different style bags, detail stitching, and inside prints. The company has released brown and black Microfiber pieces; most recently, they created a black line for the Spring 09 collection that involved Electric Blue and Charcoal stitching.StationeryThe stationery collection includes pencils, notepads, binders, notebooks and stationery cards. All of the products are in the Vera Bradley classic cotton patterns.Limited editionsVera Bradley has also come out with a variety limited edition accessories. Some of the limited editions include the pet collection, the Seaside Collection, the Tropical Silk Collection, the Jacquard Line, and the 25th Anniversary Collection.The Vera Bradley FoundationThe Vera Bradley Foundation supports Breast Cancer Research. Sales from the Pink Elephants (retired), Pinwheel Pink, and Hope Garden prints benefit the organization.References^ a b c d Wellington, Elizabeth (August 23, 2007). "Vera Bradley bags: Blooming hot". The Philadelphia Inquirer. pp.E01. ^ Heher, Ashley (April 24, 2006), Younger Buyers Fuel Vera Bradley's Growth, The Washington Post, http://www.washingtonpost.com/wp-dyn/content/article/2006/04/24/AR2006042400717.html, retrieved on 2008-02-17 ^ "Company Information". http://www.verabradley.com/Site/Company/OurCompany.aspx. Retrieved on 2007-08-09. External linksVera Bradley official site Vera Bradley Foundation for Breast Cancer Designer on the Rise: Vera Bradley by Teen Scene Magazine Categories: Clothing companies of the United States Companies based in Fort Wayne, Indiana Companies established in 1982 2000s fashion
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