2009年3月30日星期一

Electronic signage

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Electronic signage, (also called electronic signs or electronic displays), are illuminant advertising media in signage industry. Major electronic signage include fluorescent signs, HID (high intensity displays), incandescent signs, LED signs, and neon signs. Besides, LED signs and HID are so-called digital signage.The coloured panels contain fluorescent lamps which gradually change colour between red, blue and green.McDonald's on Wangfujing Dajie, in Beijing, PRC with giant advertising TV billboard.The LED electric light guide plate of the pachinko store.Vintage neon Cocktails sign with Martini glass.Contents1 Status 1.1 Average percentage of various signs usage [1] 2 Regulation 2.1 Results of State Statutory Review[2] 3 See also 4 References 5 External Links // StatusIn signage industry, generally speaking, it includes indoor sign industry and outdoor sign industry. In the current trend, the display skills and technologies are various and upgrading fast. Because of new display technologies, electronic signs are able to present more clear, colorful, and vivid images. In addition, new technologies lead the electronic signage to a low-cost era. Based on those efforts and effects, electronic signs gradually replace traditional static signs and increasingly grab the signage market share.Average percentage of various signs usage [1]Type of Signage200120022003Fluorescent47.3%46.9%46.3%HID (High Intensity Display)1.9%2.4%2.0%Incandescent2.0%1.9%1.8%LED3.9%6.2%7.2%Neon43.0%41.3%41.7%Others1.9%1.2%0.9%RegulationIt is not difficult to have an electronic sign for your business; however, it is not simple to get a permit to install an electronic sign. There are two terms for the advertising industry, off-premise advertising device and on-premise advertising device. Usually, there are different regulatory and zoning set up by different cities for different types of advertising media.Results of State Statutory Review[2]Prohibitions on Signs......with red, flashing, intermittent, or moving lights, unless it is a public service display...that are not sufficiently shielded to prevent beams or rays of light from causing a glare or vision impairment that affects driver vision...that are placed so as to obscure or interfere with traffic control devices...that are so illuminated as to obscure or interfere with traffic control devices...located on interstate or primary highway outside of zoning authority of incorporated cities within 500 ft of an interchange or intersection at grade or safety roadside rest area...other state highway says 300 ft limit...directional signs may not be located within 200 ft of an interstate, or intersection at grade along the interstate system or other freeway, or within 2,000 ft of a rest or scenic area or parkland...timing limitAlabamaYesYesYesYesYesYesAlaskaArizonaYesYesYesYesArkansasYesYesYesYesYesCaliforniaYesYesYesYesYesYes4 sec-message display, 1 sec-message changeColorado NOTE: prohibits signs which have a moveable advertising face permitting any change in sign content or messageYesYesYesYesYesYesYesDelawareYesYesYesYesYesYesFloridaYesYes1,500 ft on interstate; 1,000 ft on federal aid primary highwayGeorgia NOTE: prohibits signs with moving orcertain conditions are metYesYesYesYesYesYesMessage fixed for at least 10 sec, message changed in 3 sec or less, 5,000 ft spacing, default freezing sign if malfunction occursHawaiiIdaho NOTE: adds in blue lightsYesYesYesYes between displays on interstate or primary highway or pulic/scenic area; 1,000 ft from an interchange or rest areaYesExposure time is long enough at maximim speed limit for sign message to be readable and comprehensibleIllinoisYesYesYesYesYesYesIowa NOTE: prohibits animated or moving parts in a signYesYesYesYesYesTri-vision signs 4 sec minimum display, 2 sec for transitionIndiana NOTE: prohibits animated or moving partsYesYesYesYesYesYesKansasYesYesYesYesYesKentucky NOTE: prohibits animation and movement except for movement on and off of the signYesYesYesYesYesTotal message displayed within 10 sec, with each segment having a display time of 2 sec including change timeLouisiana NOTE: statute obtained does not have information on restrictionsSigns must be readily viewed for a time of 5 sec from the roadway at posted speed limitMaineMichiganYesYesYesYesYesYesMassachusetts NOTE: prohibitions appear to be adopted by reference incorporating federal regulationsNot more than 3 rotating or alternate messages may be displayed on a signMinnesotaYesYesYesYesMississippiYesYesYesYesYesYes, 350 ftMissouriYesYesYesYesYesYesMontanaYesYesYesYesNew Hampshire NOTE: statute has no language on any prohibitions or restrictionsNebraskaYesYesYesNevadaYesYesYesYesYesMinimum display time of 6 sec, maximum change interval of 3 secNew Mexico NOTE: prohibits animation or moving partsYesYesYesYesYesYesNew Jersey NOTE: prohibits animation and moving partsYesYesYesYesYesYesMinimum message time of 4 sec, maximum change time of 2 secNew York NOTE: prohibits animation or moving parts except for public service announcementYesYesYesYesYesYesNorth CarolinaYesYesYesYesYesNorth DakotaYesYesYesYesYesOhio NOTE: no statutory information obtainedOklahomaYesYesYesOregonYesYesYesYesPennsylvaniaYesYesYesYesYesYesRhode Island NOTE: prohibits animation and moving partsYesYesYes, 750 ftYes, 250 ftSouth CarolinaYesYesYesYesYesViewing time 5 sec from roadside when traveling at speed limitTennesseeYesYesYesYes, 1,000 ftYes, 500 ftYesTexas NOTE: no statutory literature included in fileVermontVirginiaYesYesYesYesYesWashington NOTE: prohibits animation and moving partsYesYesYesIf sign change exceed 4 sec, turn sign off during changeWashington, DCWest VirginiaYesYesYesYesChange time of 5 sec maximum without written approvalWisconsinYesYesYesYesYesWyomingYesYesYesYesYesYesTotal of 42 states36361529282122Note: 10 states prohibit animation or moving parts except for public service announcementSee alsoAdvertising Billboard Out-of-home advertising References^ Signs of the Times ^ Research Review of Potential Safety Effects of Electronic Billboards on Driver Attention and Distraction - Final Report External LinksDigital Signage Research: 4 Expert Analysts Forecast the Future Electronic Billboards & Electronic Signs International Sign Association Outdoor Advertising Association of America, Inc Categories: Signage
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